While most Western European TV markets are exhibiting some signs of maturity, there is no dearth of dynamism, with numerous new initiatives coming onto the market to enhance the established business models.
Adam Thomas, Media Research Manager, Informa Telecoms & Media
The Western European TV research report provides detailed intelligence on the opportunities presented by 15 key markets. Benefiting from Informa’s wide-ranging upgrade of its research delivery output, this new-style research report is provided in a completely original format to satisfy the changing needs of the modern TV executive and researcher. It analyzes the key issues emerging now and evaluates the future direction the market is taking – with detailed forecasts to 2017.
Traditional pay-TV in Western Europe is coming under pressure from several directions. Free and low-cost options are forcing premium pay-TV services to justify their subscription prices. This has led to an increasing reliance on technology innovations such as multiscreen, HDTV, VOD, DVRs and 3DTV to demonstrate added value.
This new – fully updated – edition of Informa’s Western European TV research report is, for the first time, provided in an innovative new PowerPoint-based format. This will provide you with insights that are:
Much more CONCISE than in previous editions. The country profiles are now much more succinct, to-the-point and easier to navigate.
Better VISUALLY. The new country updates have many more graphics. The focus has shifted to analyzing the market in a more visual way – emphasizing key areas for ease of reference.
More FLEXIBLE – to save you time. Presented in an easy-to-use PowerPoint format that is simple to manipulate, so clients can modify them very easily to their own particular needs.
More ANALYSIS. Each country update has a new expanded ‘Informa Viewpoint’. This makes it clear what Informa’s take is on each market.
WIDER in focus. A new section called ‘Next generation TV’ looks beyond the traditional TV platforms (cable, satellite, IPTV, terrestrial) and analyzes new developments in areas like over-the-top video, catch-up TV and multiscreen.
This year’s research has been significantly enhanced through the use of an inventive new style of research report format, which provides you with the insight you need to understand the lucrative Western Europe region. The economic downturn has presented some challenges for pay TV, as it bids for diminishing consumer spending power against a range of alternative entertainment options.
Gain insights into this via Informa’s proprietary data and forecasts: Five-year subscriber forecasts for the top 60 operators, TV sets per home, digital/analog cable revenue splits, pay DTT, pay/FTA satellite, population movements and household numbers and penetration.
Use Western European TV research to:
Find out how the success of DTT is transforming the region
Discover if pay-TV subscriber numbers are holding up against free/low-cost alternatives
Evaluate investment opportunities in light of the global economic downturn
Learn which new technologies are succeeding in Western Europe
Calculate how changing patterns of public TV consumption can benefit you
Major industry questions answered in this research include:
Has the global economic situation had a major impact on TV in Western Europe?
How are key markets like the UK and Germany adapting to changing consumer demands for TV delivery?
How has DTT successfully started to make inroads into the dominance of other platforms?
Will the growing number of low-cost or free-to-air multichannel services harm the chances of pay TV?
Was the early promise of 3DTV just hype or is it coming to fruition?
New report format:
New Report format - designed for sharing - This research is available from our online store either as a hardcopy report or electronic format, featuring a series of PDF, PPT and XLS files, each designed to provide you with business critical intelligence which is easy to share with your colleagues.