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Mobile Content and Services Forecasts 2011-2016 - 8th edition

Published: May 2012

The growing user preference for mobile applications means the trend towards direct-to-consumer offerings is becoming more evident and players like Apple, Google and many others are exerting increasing pressure on mobile operators to be more innovative and collaborative with their service offerings.
Shailendra Pandey, Senior Research Analyst, Informa Telecoms & Media


Mobile messaging and Internet access will continue to account for over 80% of mobile data revenues by 2016.
However, beyond messaging and Internet access, mobile operators are becoming minority stakeholders in the mobile content and services market, and their role is increasingly becoming that of “invisible service enablers”.

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    The Mobile Content & Services Forecasts 2011-16 (8th Edition) report is the industry authority and provides the most comprehensive analysis and coverage on mobile data services. It has forecasts for 34 major mobile data services including mobile messaging (SMS, MMS, IM, e-mail), mobile entertainment (ringtones, ringback tones, music full-tracks, music streaming, mobile games, mobile TV and video), mobile Internet, mobile payments and banking, mobile social networking, location-based services and mobile applications.

    All these forecasts are available for 13 countries (UK, Spain, Germany, France, Italy, US, Canada, Japan, South Korea, China, India, Brazil, and Russia), and also at a regional and global level.

    The report also looks at the key market trends and growth potential of various mobile data services and analyses the implications for value-chain players including mobile operators, OS and handset vendors, content providers, and technology companies.

Key issues covered in this edition

  • How should mobile operators, handset vendors, content providers and other players in the value chain evolve their business to stay competitive and benefit from new market opportunities?

  • What is the market potential of various mobile data services and applications in terms of end users and revenue generation?

  • What has been the impact of the increasing direct-to-consumer/off-portal initiatives in the mobile content and applications market?

  • What are the existing business models and what new models will emerge?

  • How will the growing popularity of mobile applications influence the uptake of mobile content and value-added services?

Regional and country level forecasts:

    FORECASTS IN THIS REPORT are for the period 2011-2016

    North America Latin America
  • US
  • Brazil
  • Canada
  • Rest of Latin America
  • Asia Pacific Western Europe
  • Asia Pacific Developed
  • France
  • Japan
  • Germany
  • South Korea
  • Italy
  • Rest of Asia Pacific Developed
  • Spain
  • Asia Pacific Developing
  • UK
  • China
  • Rest of Western Europe
  • India
  • Eastern Europe
  • Rest of Asia Pacific Developing
  • Russia
  • Africa
  • Rest of Eastern Europe
  • Middle East Global

Detailed Users, Usage/Traffic and Revenue Forecasts for following mobile content and value-added services:

    Mobile messaging Images
  • SMS P2P
  • Mobile TV and video downloads
  • MMS P2P
  • Mobile TV and video streaming
  • E-mail P2P
  • Mobile gambling
  • IM P2P
  • Mobile Internet
  • SMS A2P
  • Portable Internet
  • MMS A2P
  • Location-based services: enterprise
  • E-mail A2P
  • Enterprise – mobile office
  • IM A2P
  • Social networking
  • SMS P2A
  • Mobile payments and banking
  • MMS P2A
  • Mobile banking
  • E-mail P2A
  • Payments (remote)
  • IM P2A
  • Payments (local)
  • Mobile music
  • Mobile funds transfer: domestic
  • Ringtones
  • Mobile funds transfer: international
  • Ringback tones
  • E-publications
  • Music full-track downloads
  • App stores
  • Music streaming
  • Total mobile applications
    Mobile games
  • Games downloads
  • Real-time games

New report format:

    New Report format - designed for sharing - This research is available from our online store either as a hardcopy report or electronic format, featuring a series of PDF, PPT and XLS files, each designed to provide you with business critical intelligence which is easy to share with your colleagues.

Contributing Analysts

Pricing Information
Mobile Content and Services - 8th edition - paper copy
Mobile Content and Services - 8th edition - single user
Mobile Content and Services - 8th edition - 2 - 5 users