Where the smartphone turned an industry on its head, the Smart TV looks like doing anything but. Instead it will be the device that sits underneath the TV or in the hand that will be the hub of the digital home.
Andrew Ladbrook, Senior Analyst, Informa Telecoms & Media
Informa’s Smart-TV Device report features forecasts for the global regions, and 13 key countries, covering Smart TVs, games consoles, Blu-ray players, and media streamers. It also includes analysis explaining the impact of these devices as they enter the home.
Smart TVs have only made their way into the homes slowly so far as manufacturers seek to keep the smart brand for premium TVs. They have also very often been far from smart, with many offering only the equivalent of a budget smartphone. However, this is set to change with the introduction of dual-core chips, motion control, face recognition, and tighter integration with smartphones and tablets. By 2017, Informa forecasts that there will be 836 million smart TVs in homes around the world as manufacturers increasingly offer some level of smart functionality across their TV ranges.
However, smart TVs will not have it all their own way, there are several other devices seeking to become the de facto portal to OTT video services, social TV experiences and gaming. Games consoles with their large installed base in developed markets, a household penetration in North America close to 45% by the end of 2012, and their technophile audiences currently lead the way – and, potentially, may do so for some time to come as offering a unified entertainment experience becomes a core part of this product. However, media streamers such as Roku, Apple TV and Google TV are fast catching them up and by 2017 global sales will be in excess of 50 million, an increase of 500% since 2012.
Smartphones and tablets should not be ignored either, these devices could very well become the true brains behind the smart-TV experience with the introduction of such technologies as Apple’s AirPlay and Miracast.
How will this research help you:
Identify the trends emerging between 2012 and 2017 surrounding the smart-TV space and which devices are going to be important for your region
Understand the true impact of the rapidly increasing numbers of smart-TV devices
Inform future smart-TV strategies and pick key features that need to be focused on
Understand the failures and deficiencies currently afflicting different smart-TV devices
See Informa’s recommendations regarding the best practice for using a smart-TV to engage with consumers
Gain insight into the future relationship between smartphones and Smart TV devices
Better understand which are the leading players within the smart-TV space are today and which are likely to take their place in the near future.
New report format:
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