Beyond Quad-Play: How Multiscreen, OTT and the Cloud Are Transforming Next-Generation Bundling

Published: September 2012

Triple-play and quad-play bundling has served operators well but the market is evolving fast with leading operators now launching new multiplay products – including multiscreen, OTT and cloud services – that are opening up exciting new opportunities for operators.

Tony Brown, Senior Analyst, Informa Telecoms & Media


    Top-quality analysis and 10 case studies – from leading players in developed and developing markets – showing how operators are building next-generation multi-play offers - and the results and key lessons learnt.


    Beyond the Quad-Play looks at the fast-changing multiplay market as operators move beyond traditional triple and quad-play bundles to offering a range of new services as part of their next-generation multiplay offers that will drive customer loyalty and create new revenues.

    Pushing new boundaries with multiscreen, OTT and cloud services, market-leading operators are delivering completely new products to subscribers that are transforming the way subscribers view their service providers and creating new opportunities for operators.

    The report shows how cutting operators are revolutionizing the whole telco-subscriber relationship by moving beyond being “dumb pipe” providers and instead placing themselves at the center of subscribers’ lives, delivering a whole range of new products, services and applications.

    Featuring 10 in-depth case studies, Beyond the Quad-Play shows how operators in markets as diverse as the US, Western Europe, South Korea and Kenya are engaging with subscribers in new and compelling ways – and what other operators can learn from them.

    Beyond the Quad-Play also features top-level analysis of current bundling strategies – including critical data on current take-up rates in key markets – and also provides invaluable advice and recommendations from Informa Telecoms & Media analysts on how global operators should approach next-generation multiplay services.

How will this research help you:

  • LEARN how to turn your current triple and quad-play bundles into exciting and compelling multiplay offerings
  • DISCOVER the new revenue streams being pursued by cutting-edge multiplay operators
  • REDUCE churn and INCREASE ARPU by learning from successfully-deployed multiplay strategies from leading operators
  • FIND OUT how top operators are making multiscreen a compelling value proposition for subscribers
  • UNDERSTAND how OTT and Cloud services can play a critical role in next-generation multiplay services

Case studies include:

  • StarHub: Where to now for APAC's master multiplay provider?
  • Orange: Deploying multiplay strategies on a regional basis
  • Deutsche Telekom: Exploring the evolving multiplay opportunities
  • Belgacom: Changing pricing models for multiplay subscribers
  • AT&T: Where to now for multiplay services?
  • Verizon: How the Comcast partnership changes the multiplay outlook
  • America Movil Brazil (Claro): Multiplay strategy review and strategy outlook
  • Safaricom: Making Mpesa the spark for new multiplay services
  • QTel: Backstage music service becomes a key part of the bundled product

Countries/regions covered:

  • South Korea
  • Singapore
  • Kenya
  • Qatar
  • Belgium
  • France
  • US
  • Brazil
  • Germany
  • Hong Kong
  • Taiwan
  • Australia

New report format:

    New Report format - designed for sharing - This research is available from our online store either as a hardcopy report or electronic format, featuring a series of PDF and PPT files, each designed to provide you with business critical intelligence which is easy to share with your colleagues.

Contributing Analysts

Pricing Information
Beyond Quad-Play – 2nd edition - hard copy
Beyond Quad-Play – 2nd edition - single user pdf
Beyond Quad-Play – 2nd edition - 2-5 user pdf